Citrix Homepage Segmentation Test

                                         

SCREEN DESIGN/UI

01. PROJECT SUMMARY
___

In an effort to to improve customer engagement on the corporate site and to help jumpstart potentional new prospects with their buyer journey, a test was run on the homepage to determine if tailored content and imagery to allow customers to self-segment themselves based on their specific needs could potentially assist them in choosing the right products. I worked with web/content stratgegists as well as our UX and development teams to develop an engaging, intuitive, and streamlined homepage experience targeted at new prospects unfamiliar with Citrix and their products and solutions.

02. VISUAL EXPLORATIONS
___

citrix_hpe_segmentation_viz_explorationscitrix_hpe_segmentation_viz_explorations

03. FINAL DESIGN
___