WebEx Brand Re-boot

                                         

BRANDING

01. PROJECT SUMMARY
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As part of the overall Cisco re-brand effort, WebEx, a Cisco product went through a brand re-boot inline with the new Cisco brand, using it’s newly developed brand identity elements and treatments. The primary goal, was not only to align with Cisco but to also maintain the uniqueness and individuality of the WebEx sub-brand, that is already highly recognized in the market and has a strong following. The key was to take the newly established Cisco visual devices and re-invent or evolve them to suit the qualities of WebEx. Rounds of explorations and critiques were undertaken, applying them to various contextual implementations.

02. GRAPHIC DEVICE/TEXTURE EXPLORATION
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webex_reboot_graphic_explorationswebex_reboot_graphic_explorations

03. DEVICE AND IMAGE IMPLEMENTATION
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webex_reboot_billboard_mockupwebex_reboot_billboard_mockup

04. BANNER AD IMPLEMENTATION
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webex_reboot_bannerswebex_reboot_banners
webex_reboot_banner_mockupwebex_reboot_banner_mockup

05. EMAIL IMPLEMENTATION
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webex_reboot_emailswebex_reboot_emails

06. HOMEPAGE IMPLEMENTATION
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07. LOGO EXPLORATIONS
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webex_reboot_logoswebex_reboot_logos

08. MOBILE APP IMPLEMENTATION
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webex_reboot_appwebex_reboot_app